Top Apparel & Fashion Websites in Singapore

Name: Top websites in Singapore (Apparel & Fashion)
Creator: Semrush
License: https://semrush.ebundletools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Singapore, Updated January 2026

January 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.25M

29.72%372.08K

70.28%879.93K

↓11.26%

↑103.9%

Direct

threads.com

1.02M

54%551.1K

46%469.42K

↓10.11%

↑1,059,925.5%

Direct

uniqlo.com

585.83K

35.76%209.5K

64.24%376.34K

↓33.99%

↓39%

Direct

zalora.sg

472.68K

24.4%115.32K

75.6%357.36K

↑14.5%

↑6.09%

Direct

bellroy.com

398.01K

4.01%15.96K

95.99%382.04K

↑13.89%

↑117.68%

Direct

refash.sg

324.76K

3.85%12.49K

96.15%312.27K

↑126.44%

↑85.66%

Direct

mercari.com

305.48K

54.02%165.03K

45.98%140.45K

↓18.34%

↓21.6%

Direct

hermes.com

266.85K

19.36%51.66K

80.64%215.18K

↑120.47%

↑134.73%

Direct

meshki.com.au

240.31K

3.81%9.15K

96.19%231.16K

↑710.18%

↑817.18%

Direct

prada.com

237.73K

5.8%13.8K

94.2%223.94K

↑123.02%

↑23.6%

Direct

crocs.com.sg

197.53K

7.07%13.97K

92.93%183.55K

↑74.27%

↓20.22%

Direct

jdsports.com.sg

191.37K

32.37%61.94K

67.63%129.43K

↓17.9%

↑72.44%

Direct

hm.com

186.78K

31.42%58.69K

68.58%128.09K

↓2.73%

↑17.59%

Direct

next.sg

185.76K

18.01%33.45K

81.99%152.32K

↓11.98%

↑172.39%

Direct

louisvuitton.com

169.32K

31.66%53.6K

68.34%115.72K

↓44.48%

↓13.1%

Direct

katespade.com

163.87K

2.97%4.87K

97.03%159K

↑300.13%

↓5.43%

Direct

macys.com

155.98K

7.03%10.96K

92.97%145.01K

↑123.24%

↑58.91%

Direct

zara.com

152.87K

51.02%77.99K

48.98%74.88K

↓10.5%

↑0.24%

Search

gucci.com

139.93K

8%11.2K

92%128.73K

↑58.55%

↑28.74%

Direct

boloneyewear.com

130.45K

0.78%1.02K

99.22%129.43K

↑2,221.98%

↑1,655.54%

Direct

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Key Insights on Top Apparel & Fashion Websites in Singapore on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Singapore with 1.25M monthly visits. Its audience skews mobile-first (29.72% desktop / 29.72% mobile), and traffic is down month over month -11.26% and up year over year 103.9%. threads.com holds second with 1.02M visits and a desktop-leaning mix (54% desktop / 46% mobile), while uniqlo.com ranks third with 585.83K visits.

Across the leaders, fora.pt is the most mobile-first (100% of visits), whereas endclothing.com is the most desktop-reliant (82.42%). Momentum favors nuuly.com in the latest month (29,197.27%), while mango.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (1,059,925.5%), contrasted with playdress.com (-39.24%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 92 of the top 100 sites are direct-led, 8 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Singapore