Semrush Enterprise AI Optimization Launches New Content Audit & Optimization Capabilities
New capabilities in Semrush Enterprise AI Optimization help brands audit and optimize content for maximum visibility across LLMs
November 24, 2025
Semrush has added SearchGPT as a new search engine option within its Position Tracking tool, enabling SEO professionals to monitor their domain on one of the leading AI conversational interfaces alongside traditional search engines.
This provides data that helps marketers and businesses understand their standing in ChatGPT results without requiring complex analysis or additional tools.
With just a few clicks, users can track and analyze their presence in ChatGPT—all within the familiar Position Tracking interface.
This comes as AI search continues to reshape SEO, with more people turning to AI search platforms like ChatGPT for their search needs.
With just a few clicks, users can track and analyze their presence in ChatGPT—all within the familiar Position Tracking interface.
This comes as AI search continues to reshape SEO, with more people turning to AI search platforms like ChatGPT for their search needs.
Why AI Search Visibility Matters
Visibility in ChatGPT responses provides several unique opportunities for businesses. When your domain appears in AI search results, it increases your brand's reach and visibility to a broader audience and establishes trust and authority with users.
Appearing in ChatGPT's responses can attract highly targeted traffic from users interested in your products or services, potentially contributing to higher conversion rates. For businesses focused on demonstrating technological relevance and innovation, visibility in AI platforms like ChatGPT can be particularly valuable.
The addition addresses growing concerns among SEO professionals about tracking performance in AI-driven search environments, which operate differently from traditional search engines.
Appearing in ChatGPT's responses can attract highly targeted traffic from users interested in your products or services, potentially contributing to higher conversion rates. For businesses focused on demonstrating technological relevance and innovation, visibility in AI platforms like ChatGPT can be particularly valuable.
The addition addresses growing concerns among SEO professionals about tracking performance in AI-driven search environments, which operate differently from traditional search engines.
Key Features and Limits
The SearchGPT option in Position Tracking provides several essential metrics:
- Domain position tracking for target keywords in ChatGPT Search.
- Average position calculations for each keyword.
- Visibility scores to gauge overall performance.
- Local pack tracking for business name searches.
During the beta phase, the feature comes with certain limitations:
- Each user can track up to 50 keywords across all Position Tracking campaigns
- Coverage is currently limited to the US market only
- Tracking is available for desktop searches only
- The feature does not include Estimated Traffic or Search Volume metrics
Designed for Busy Professionals
The new feature specifically targets the needs of digital marketing professionals who need fast, easy ways to track and report on domain visibility in AI search engines and develop strategies to improve it.
Availability
The ChatGPT search engine option is currently in beta and available to Semrush Guru and Business users. The company plans to expand access to more users in the coming months.
