Semrush Enterprise AI Optimization Launches New Content Audit & Optimization Capabilities

Semrush Enterprise launches new Content Optimization capabilities for its AI Optimization solution. These breakthrough features bridge the gap between existing content strategies and the rapidly evolving landscape of AI-driven search and helps content teams systematically audit, optimize, and deliver their entire strategies in one place.

As ChatGPT, AI Mode, and Perplexity reshape how users discover information, brands face critical questions: does their existing content work for AI search? How can they effectively optimize for this channel?

While search engines rank entire pages, AI search operates differently: models explore your content through search mechanisms, then evaluate whether specific sections provide value worth citing. 

This creates a dual optimization challenge. One that demands a new approach to content strategy and the need to evaluate every page's readiness for AI citation across multiple angles and topics.

AI Optimization gives teams data-backed guidance, showing exactly where their content stands with AI models, and providing concrete steps to be included in all the relevant conversations.

Content Audit scans thousands of your highest-performing pages and maps them against relevant AI prompts, revealing the true state of your content's AI readiness. Using advanced embedding-based vector analysis, the tool identifies:

The in-depth audits examine how well each page addresses the questions, topics, and subtopics that AI systems recognize, for comprehensive coverage.

Content Optimization then transforms insights into action. These features evaluate content specifically for AI, based relevance, structure, and completeness, delivering:

Analysis includes actual AI responses and clusters related topics, providing detailed guidelines. This enables content teams to strengthen both completeness and overall authority.

With AI Optimization’s new content capabilities, brands can finally see how their content performs across AI search and take concrete action to improve their visibility. 

As search continues its rapid transformation, content teams now have the strategic foundation they need to compete and win.