Experiencing a large drop in rankings can be confusing and frustrating. It could also mean a significant loss in leads or profits for your website. If you don’t have the know-how or the means to fix the issue quickly, the future of your company’s income could be in danger. The first step in recovering from a large drop in rankings is identifying what type of penalty you have. Depending on the type of penalty there will be a very different set of steps you need to take towards regaining your traffic and rankings.
Human brain processes images faster than text — 60,000 times faster. That makes dashboards much more effective communicators than spread sheets full of numbers. Still, pretty dashboards alone will be of little help, with no analysis, proposed actions, or a picture of a better future.
Semrush is my favorite competitive research tool that I use for everything from organic and paid keyword research to understanding market share in a specific region. A few months ago, I was working on a large project where it made sense to look beyond the Semrush interface and pull data directly from their servers via the Semrush API. The problem was that I’d never used an API before and wasn’t able to locate any resources for a noob like myself to get started. As luck would have it, I work with some pretty smart people who were able to point me in the right direction. Now that I understand the basics, I want to pay it forward and create a resource for others who use Semrush, but not familiar with using the API.
Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive. I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities. When you use these four useful tools together, they can help you to spot an array of keyword opportunities and determine the effort that is required to gain visibility within the search engines.
Amel will join Semrush on March 4 for a free webinar, “How to Increase Your Website Revenue Using a Data-Driven SEO Campaign.“ Learn more about the webinar after the jump! “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” — H. James Harrington.
If you’ve only used keywords to understand how to market your product, you’re not tapping its potential. Lists of keywords tell us what people want. They don’t tell us why. Boredom, fatigue, illness and hunger ... people buy for a reason. Maybe you think of these ideas willy nilly as you type, but how can you engineer them without fail? With the FCB Grid. Also called the Vaughn Grid, it’s a tool that was designed by the Senior Vice President of Foote, Cone and Belding way back in 1980. Since then FCB has grown to a more than $9 billion dollar company with clients like Cox Communications, Seaworld, AmTrak and Air New Zealand; they’re responsible for the Lord of the Rings on-board air safety video, and the Bilbo Baggins luggage carousel. To understand the FCB grid, I spoke with creative director Bruce Bendinger, who is the author of the Copy Workshop Workbook, and who has introduced concepts to students of copywriting and marketing the world over.
