Last updated: January 13, 2026

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    footlocker.com Web Traffic Statistics

    Get a snapshot of footlocker.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    footlocker.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December footlocker.com received 22.54M visits with the average session duration 08:12. Compared to November traffic to footlocker.com has increased by 46.42%.
    Total Visits last 3 months
    Dec22.54M
    Nov15.4M
    Oct11.87M
    Get marketing insights →10x daily insights. Free!

    footlocker.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Footlocker.com's core audience is located in United States followed by Mexico, and Canada.
    Country
    All devices
    Desktop
    Mobile
    United States94.88%21.39M16.21%83.79%
    Mexico0.99%224.13K14.46%85.54%
    Canada0.65%146.32K51.44%48.56%
    India0.4%90.43K33.85%66.15%
    Australia0.37%83.11K62.48%37.52%
    See all countries →10x daily insights. Free!

    footlocker.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On footlocker.com, visitors mainly come from Direct (31.57% of traffic), followed by google.com (21.3%). In most cases, after visiting footlocker.com, users go to icims.com and google.com.

    footlocker.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Footlocker.com's audience also visits nike.com, followed by finishline.com, and flightclub.com.
    #1
    Visits:

    130.32M

    #2
    Visits:

    12.38M

    #3
    Visits:

    3.93M

    footlocker.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Footlocker.com’s traffic has increased by 5.55% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 201.11% up to current paid search traffic.

    footlocker.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    footlocker.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to footlocker.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    footlocker
    C
    N
    11,000,0000.2719.01%
    foot locker
    C
    1550,0000.2710.46%
    on
    I
    4450,0001.260.69%
    sneakers
    I
    T
    1201,0000.70.63%
    asics
    N
    21,000,0000.390.61%

    footlocker.com SEO Audit

    Check out footlocker.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    footlocker.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
    Nothing found
    We have no data to show.
    wer-pages-ba&domain=footlocker.com&redirect_to=%2Fanalytics%2Fbacklinks%2Foverview%2F%3Fq%3Dfootlocker.com" class="d_block pos_relative min-h_64 md:min-h_88 p_12px_8px_8px md:p_16px_16px_12px bdr_6 bd_1px_solid bd-c_grey.100 bg-c_grey.50 trs_box-shadow_0.3s_ease hover:bx-sh_3px_3px_30px_0px_var(--shadow-color) hover:bx-sh-c_black/15 before:content_"" before:pos_absolute before:top_-1 before:left_-1 before:w_calc(100%_+_2px) before:h_8 before:bdr-t_6 before:bg_hotOrange" data-test="MetricsCard">

    4.51M

    -6%

    Unlock

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    footlocker.com Backlinks and Referring Domains

    Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In December the number of backlinks to footlocker.com has dropped by -6.42% and equals 4.51M. The amount of referring domains has dropped by -6.33% and equals 28.79K.

    footlocker.com SEO Audit

    Check out footlocker.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    footlocker.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
    Nothing found
    We have no data to show.