The Referring IPs report will show you every IP address of the backlinks to a website. With this information, you will be able to tell how many backlinks are coming from one IP address, and how many are coming from various countries. Having a widespread distribution of backlinks is healthy for SEO, and by using this report you can analyze which countries your site is getting the most links from and where it is most popular.
The IPs in the table are sorted by the number of domains on each IP (a single IP can host numerous websites if they are all hosted on the same server) and can also be sorted by the number of backlinks to the site, or first and last seen date of the IP.
Clicking on a number in the Domains column will take you to a filtered Referring Domains report and clicking on a number in the Backlinks column will take you to a filtered Backlinks report. These reports will provide you with the full listing of referring domains or backlinks that are coming from the specified IP address. From there, you can export the list to save your research.
One reason for looking into a domain’s referring IPs is looking for a sign of black-hat SEO tactics. If you see a single IP address sending an extremely high number of backlinks from multiple domains, that could be a sign of a private blog network, link network, or other fabricated link schemes.
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