General SEO10 min read
What Is Bounce Rate? And How to Reduce It
Bounce rate is the portion of unengaged visits on your site or app. Discover how to lower it.
Carlos Silva is a content marketer with 10+ years of experience in both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, and email marketing, with a focus on AI-enhanced content production. Carlos brings a comprehensive understanding of both traditional and AI-assisted digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the evolving landscape of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Keyword Research15 min read
Toxic Backlinks: What They Are & How to Find Them
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
General SEO11 min read
9 SEO Best Practices to Help You Rank Higher
SEO best practices include building topical authority, optimizing for conversational queries, and more.
Contributor
On-page SEO15 min read
On-Page SEO Checklist: The Complete Task List for 2026
Follow this on-page SEO checklist to optimize your titles, content, URLs, internal links, and more.
Content14 min read
What Is a Landing Page? What to Know + Examples
A landing page is a webpage designed to drive a specific action. Learn how to create one.
General SEO6 min read
How to Submit a Sitemap to Google (in 3 Simple Steps)
To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.