As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be ‘baked in‘ to the process right from the start. However, sometimes a website will be built and SEO will be a later consideration (usually if it‘s because it doesn‘t rank)! A few times recently, people have come to me with a website designed in the parallax format and asked me if I can do anything to help with its SEO — which is a heck of a problem, because while parallax websites often look pretty darn slick, they come with some major technical SEO issues. In this post I‘ll talk about the perils of parallax web design: its effect on SEO, why it‘s SEO-unfriendly, and if there are any workarounds to see if you can have your parallax cake and eat it too.
Instagram is so hot right now. SourceIf you haven’t heard, Instagram is replacing Facebook in terms of organic reach and user engagement. Brands are shifting away from the Book, and focusing more towards the image-sharing network. Why is Instagram so successful? Because it allows brands to tell their stories through a series of pictures and videos. Tons of brands are successfully getting their message out there using it. And it’s replacing Facebook as the most popular place for brands to post online. But how does it work?
It‘s now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable. There are several factors to weigh up in making your decision. Let‘s take a look at the differences between the two types of sites, the resources you need to implement them and the SEO implications of each choice.
Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides. Here’s the rundown on how Google’s Sitelinks search box works, both sides of the controversy about its usefulness, and how to maximize your own benefit.
Receiving high quality backlinks from .gov sites can dramatically increase your website rankings, but actually getting those powerful backlinks is a monumental task. Although there remains some debate over the true value of .gov extensions with Matt Cutts stating, “Google doesn’t treat .gov or .edu domains any differently,” most SEO professionals feel otherwise.
You have just graduated from college and are pumped to be out of school. However, after applying to hundreds of jobs, you only get a few interviews and continue to be unemployed. What can you do?
