Become an AI-Powered Marketer
Marketers are being asked to do more with less every day. AI can make this possible, but how? This course covers the most practical and immediate ways marketers increase productivity and success with AI. You'll learn how to level up your prompts and dive into core use cases for AI in marketing: strategy development, campaigns, and content creation. All the while, you'll take a peek into the AI tools and strategies top marketers are using today.
Who is this course for?
Marketers across all industries looking to use AI to save time and enhance productivity (and really, who isn't?). This course is appropriate both for absolute beginners and folks looking to deepen their understanding of AI use cases in marketing.
What you’ll learn
Polish your AI prompting skills and dig into the core use cases for AI in marketing: strategy, campaigns, and content creation. All the while uncovering surprising (even magical!) AI tools and tricks that can enhance your productivity and creativity.
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Course Instructors
Michael Olaye
Currently EVP, Managing Director at (Hero) and former EVP, Managing Director of Strategy and Innovation at R/GA, Michael has more than 25 years of experience in marketing, product, advertising, and technology industries. His skills include business development, leadership, operational and digital strategy, and technical direction
Course Structure
1
Welcome!
Your host Michael Olaye give you a warm welcome to this course, as well as an overview of what it will cover.
1 video
2 minutes
2
Meet Michael
Before we dive in, take some time to get to know your host, Michael Olaye.
1 video
12 minutes
3
About this Course
This course will show both strategic and practical uses of AI in marketing. Learn how it works and how you can make the most of it.
1 video
1 minute
4
Lesson: How AI Works
How do generative AI models work? This lesson provides a brief history of artificial intelligence and how it evolved into the generative AI landscape we have today.
1 video
3 minutes
5
Lesson: Prompt Engineering for Marketers
Learn how you can enhance your prompting skills to get the most out of generative AI models.
1 video
6 minutes
6
How to Do SEO, Content, and Social Faster with AI
AI has evolved way past text generation—we’ve got fresh AI functionality in Semrush’s Autumn Release. In this free lesson, discover how to use tools that factor in predictive analytics and competitor data to level up your SEO, content, social, and more. Learn how to use 6 tools in just 20 minutes for better results, fast.
1 video
13 minutes
7
Walkthrough: Midjourney for Marketers with Tim Simmons
Midjourney expert Tim Simmons (Theoretically Media YouTube channel) shares his best practices for how marketers can prompt Midjourney to get on-brand images.
1 video
15 minutes
8
Case Study: AI and Personalization
Learn how the Nike marketing team leverages AI to understand their customers better and deliver delightful, personalized experiences.
1 video
4 minutes
9
Walkthrough: Developing a Marketing Strategy with Rafal Tromczynski
Explore Digital First AI, a tool that can help you develop a marketing strategy in minutes. (Available in Semrush App Center.)
1 video
11 minutes
10
Lesson: AI for Campaigns and Content
Learn five key ways top marketers are integrating AI with campaign and content creation.
1 video
5 minutes
11
Walkthrough: AI for SEO and Blogging with Alex Lindley
Alex Lindley, managing editor of the Semrush blog, shows us his favorite AI tools for SEO-friendly content creation.
1 video
12 minutes
12
Lesson: More Use Cases for AI in Marketing
Michael shares key steps you can take to integrate AI into your workflows and those of your marketing team.
1 video
4 minutes
13
Congratulations!
You did it! After you complete the exam you'll be the proud owner of your very own Semrush Academy certificate.
1 video
1 minute
14
Special offer: take your SEO to the next level
In this video, Rita from Semrush walks you through the next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!
1 video
2 minutes
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